According to an October 1 press release, Rogue Ales has become a sponsor of Pints for Prostates, a campaign developed to use the universal language of beer to reach men with information about PSA testing and prostate health screening. Pints for Prostates was created to raise the awareness of men about prostate cancer and the need for regular health check-ups. The campaign supports the efforts of Us TOO International Prostate Cancer Education and Support Network, a 501(c)3 not-for-profit group founded and governed by prostate cancer survivors that works to support, educate and advocate for men with prostate cancer.
“Rogue Ales embraces the idea of communicating with men over a pint of ale. The Pints for Prostates campaign appealed to us because it uses a friendly way to get an important health message to men,” said Brett Joyce, President of Rogue Ales. “We hope every man in Rogue Nation listens to the message and asks their doctor for a PSA test.”
Kudos to Brett and company for raising awareness of this important issue through a medium that will hopefully reach many men. I’ll be adding a link and the PfP logo to our sidebar here this afternoon. Please consider donating to this worthy cause. Us TOO International is recognized by Charity Navigator for its effectiveness and efficiency as a charity organization, so you can trust your donation will be put to good use.